3D Characters Shovel Ready

One of the Biggest Mistakes Entrepreneurs Make is I Quit 3-Feet From Gold

3 feet from Gold!

Perhaps you’re familiar with the story . . .

In Napoleon Hill’s classic book, “Think and Grow Rich,” he tells the story of R. U. Harby, and his uncle . . .

Harby’s uncle, like many others of the gold rush era, got bit by gold fever. So he and his nephew packed their bags and made their way from Maryland to Colorado. They were going to stake their claim and dig their way to riches

After a lot of hard work they found a vein of ore. Hopeful, they covered it up and made their way back to Maryland where they raised the money for the machinery needed to drill their mine. 

With money “in hand” they made their way back to Colorado ready to make their fortune.
Things started out well. Before long they had enough gold to clear their debts. Then the gold supply stopped. The vein disappeared.

Frantically they dug, and found nothing. They dug some more . . . and more, and more. NOTHING!

It wasn’t long before the frustration overcame them, and they quit. They sold their equipment to a junk man for a few hundred dollars, and went home. 

One of the biggest mistakes that entrepreneurs make is to quit . . . “3 feet from gold!”

Robert Kawasaki is one of many very successful entrepreneurs who have said it takes 5 years to sort business out and reach the tipping point—the place where one amasses enough knowledge, skill, experience, and influence, to make success happen. Likewise, Malcom Gladwell, in his book “Outliers,”(also, author of Tipping Point) said it takes 10, 000 hours to master something. At 40 hours per week that is 4.8 years.

Traditionally,business majors go to school for 6 or more years, but somehow we entrepreneurs expect to short cut the learning curve, and be: immediately successful. No need to go into the why of that, but I hedge my bet on it having something to do with the Superwoman/man syndrome. 

Something else we entrepreneurs often fail to see is that to be successful many of us have to pursue 2 degrees: one in business, and one in our field of expertise. So, after you do the math you might want to give yourself a break, celebrate your investments (time, money, energy, educational pursuit, etc) thus far, and rally yourself to stay the course. 

The junk man,in R. U Harby’s story, being the resourceful individual that he was, called in a mining engineer who checked the mine, ran the calculations, and found thevein of gold, 3 feet from where Harby and his uncle stopped digging. Harby, being the determined man he was mined that lesson for another kind of gold and pushed though the obstacles to make his fortune selling insurance.

So whether you are 3-feet, 5 feet or even 10 feet from gold invest in a mentor—a mining engineer. Make sure that person is someone who already has the success that you want, is similar in values and character to who you want to become, and can “run the calculations,” and lead you to your gold.


How to Start those Networking Conversations in 5-Easy Steps

Some things NEVER change!

Networking events are still the #1 way to connect with colleagues, clients, potential new customers, and strategic alliances.

While social media has its place, face-to-face networking is till king! Hell, the best social media strategist, and coaches even attend“in-person” networking events. Why? Because they work! There is no better way to grow a network than to actually network!

In-person networking events include: 

  • Networking luncheons and Meetups
  • Mixers
  • Happy Hours
  • Conferences

Face-to-face networking gives people the opportunity to have a non-choppy text like banter, and have instead, a more meaningful, flowing conversation; complete with eye contact, and body language—which, by the way, is responsible for 55% of our communication.

The problem is: many entrepreneurs and business professionals struggle with shyness. They feel uncomfortable in a room full of strangers, and don’t know exactly how to approach people, and start that scary conversation. 

Here are 5 steps to get you comfortably and confidently on your way . . .

1. A handshake, a smile, and a hello. it’s simple. I know. And still thebest way to make a connection, and start a conversation.

A smile warms the heart, and tells people that you are friendly, and approachable. A firm handshake says you are confident and capable. A simple hello starts the conversation.  

2. The name game.

Our names are important, and most of us like it when people use them. At most networking events people wear name tags. This makes the “name game” easy. Look at your contacts name, pause for a moment and anchor it in your brain. Then use it when you introduce yourself.  

In the comedy movie, House Bunny, lead actress Anna Faris anchored names by saying them out loud in a devilish voice. While that may be inappropriate at a networking event you can do something similar, in your mind. Add a little comedy or playfulness, and you not only add weight to the process, but, will probably enjoy it more, too. 

3. Eye contact and an introduction.

After you have connected, look the individual in the eyes, (Not with a stare. I personally can be intense, and it knocks some folks back a bit.) and introduce yourself. Assuming their name is visible on a name-tag an introduction could look something like this: “Hello, Connie. My name is Cyndee Paulson-Heer, founder of The Enchanted Woman. I help Purpose-Driven Entrepreneurs take the lead, and build thriving businesses. What do you do?”

4. Show Interest.

Chances are you’ve heard the saying, “People don’t care until they see how much you care.” After you have asked them what they do, be interested enough to listen to their response. Show you care by having a real conversation. One of my favorite “post introduction,”follow-up questions is: what do you love most about what you do? You can also ask an acquaintance how they got into their business. Both these questions will take you far in having a real conversation. 

Note: Networking events are about meeting people, and building relationships. They are not about collecting cards, and making sales pitches.

5. Close and move on.

Here’s where networking intentions and goals come into play. If you have set a goal to meet 3 new people then you have to manage your time accordingly and move through the steps to fulfill that goal. If you didn’t“feel” the connection thank the individual for her time, and close with a“niceity, “ something like, “It was nice meeting you. I hope to see you again.”If the connection is good, schedule a 1-to-1 to follow-up, and get better acquainted.

So there you have it: how to start those intimidating networkingconversations in 5-Easy Steps! Now get out there and grow your network, already!


Are You Wasting Your Time Networking?

By Cyndee Paulson-Heer

All too often I hear entrepreneurs and business professionals say, “Networking doesn’t really work for me.” This statement perplexes me because I know the power of networking, from personal experience. So, I got curious. I started asking questions, and observing more closely.


I noticed that there are, primarily, two kinds of entrepreneurs and/or business
people. The 1st group values people first, transactions second. The other group values transaction or money first . . . and many of them, unfortunately, overlook the value of the human-being within the transaction itself. They see the person as a means to their transactional end.

As you may have guessed the base values of the individual drives the type of business and networking they do. Those who value people first, see the value of networking. They realize that it takes time to build community/network, credibility, and trust, which all work together to get referrals, form joint venture partnerships, and turn transactions.

Those who value the transaction or closing the sale as a higher value, on the other hand, seek instant gratification. They network to work a room, find a target, and make a sale. When they strike out they blame it on the event or networking itself.

That said, you might be thinking, Hey! I am a “people first” person, and I could get better results from my networking. To which I would say, consider the following 8 questions, and spend some time answering them:

  • Do you understand why you network?
    • Do you understand the entire process, from the prep state to the follow-up work?
  • Do you allow time for relationships to develop, within the event, and outside?
  • As a “people first” person, do you serve, give to, your community/network?
  • Do you have a networking plan?
  • Do you have a clear answer to the inevitable business networking question, “What do you do?
  • Do you know what you need, and how to clearly ask for it, in terms of business development, and clients?
  • Have you chosen 3 – 5 networking groups to attend?
    • Do you attend them regularly?
    • Are you “visible” at the meeting and other related events?
    • Do you engage as a giver?
  • Do you follow-up?

If you can clearly answer those 8 questions you know and appreciate the value of networking, and have likely built some amazing personal and professional friendships, too. Keep it up. You will Engage and Enrich your life, even more, through building a strong network.

Begin with the End in Mind

Begin with the End in Mind

The last week of December was full of wonder as I unplugged from business and traveled down south to join my youngest son on the Carnival cruise ship, Imagination– He is a solo singer for the cruise line.  Unannounced, his dad and I showed up, and waited for him to “stumble upon us.” He was elated. “BEST BIRTHDAY GIFT EVER,” he said with a heart full of appreciation. 

We (hubby and me)then made our way to Arizona to surprise our daughter for New Years.  She too, was pleased.  And, just when I thought the surprises were over my oldest son shocked us with a wedding proposal and ceremony—he’d been planning the proposal for 18 months. The actual wedding, on the other hand, was a bit on the spontaneous side. But nonetheless, I have a new daughter-in-law.

And now it’s January: A new year, a new beginning, fresh with opportunity and potential; a clean scroll on which to write the next chapter of our lives. Resolutions are being made. Goals are being set. Energy is high.  I sat down and wrote myself a letter. I dated it Jan 1, 2016. I wrote about all the things I accomplished during 2015, and scribed about how amazing it felt. It was inspiring, grounding, and invigorating. I wrote without restriction.

Steven Covey

Steven Covey

 As I wrote I realized that I was  “starting with the end in mind.”  A concept made popular by  Steven Covey  in teh late 80’s  After I  wrote the letter, and  throughout the day, I found  myself asking what do I do  next to arrive at “that”    destination, goal, etc.



Starting with the end in mind is all about imagining, and envisioning. It is a tool used by countless successful people. We do it naturally in our youth then, for reasons I will not get into in this article, many of us set it aside for more “practical” behaviors as we grow older.

In closing I invite you to rally your imagination and start dreaming . . . maybe even write yourself a letter looking back over all you accomplished in 2015.

How about it?

  • What are you celebrating on Jan 1, 2016?
  • Who are you?
  • What obstacles did you overcome?
  • Who is celebrating with you?
  • What milestones did you reach?
  • What projects did you launch/complete?
  • What vacations did you take?
  • What were some of your favorite moments . . . with family, friends, and business?
  • What AMAZING memories did you make?



Happy Holidays from my house . . .

As a child I started playing Christmas music before Thanksgiving. This drove some of my family members crazy. But for me it made the Holidays come to life in a spirit of anticipation, and hope. The holidays meant setting aside personal disagreements, slowing down, and coming together as a family. In general I felt increased goodwill, I  saw more people smile, and I was basically “in love” with the spirit of the season.

The holiday season started with a quiet, intimate Thanksgiving gathering with handcrafted crusts on homemade pies, slow cooked turkey, and savory gravy at my Nana and Papa Choo-Choo’s house—aka my Dad’s parents. It continued with decorating, shopping, gift-wrapping and the likes.

Christmas week would find us in the mother-in-law cottage at my Nana and Papa Boat’s house–aka, my mom’s parents. On Christmas Eve we would awake early in the morning for breakfast then my brothers and I would play the day away. It was larger than life fun for me seeing my cousins and spending time with my grandfather whom I adored with every fiber of my being. Next, it was dinner in the pool room with extended family. Then finally we’d move into the front house where year after year you’d see a perfectly flocked tree trimmed all in red. A 15 inch color wheel sat on the floor next to it. It was divided into 4 equal sections, and 4 colors. I loved watching the tree change colors as the wheel slowing made it’s rotation. In front of that tree at 9:00 pm we’d slow the evening down and open gifts with my aunt and our 2nd cousins. We’d then share our gifts, play and wait for linguica sandwiches to be served promptly at midnight. 



Christmas day we  made the rounds connecting with our gigantic, full blooded Portuguese clan . . . one household, one pie at a time. Each house was beautifully decorated, filled with the aroma of Christmas, family, and laughter . . .  pumpkin pies, thumbprint cookies, eggnog (I never liked eggnog, but it was always there) games, chatter, and cousins playing who only saw each other a couple of times each year.

Those routines might sound simple, uneventful, and ordinary, but to me they were epic. I looked forward to them with anticipation and delight, and when they arrived, I breathed in every delicious Enchanted Moment, and felt deeply alive, connected and fulfilled.

Times have changed. My grandparents are no longer with us. We no longer make “the rounds”, and our pies are typically store bought. Now we gather at my house. If you come by on Christmas Eve, you will still hear laughter. You will still see cousins playing who only see each other a couple times a year. We’ll have linguica sandwiches at 6:00’ish and open presents at 8:00’ish. You’ll see family and in-laws so tightly bonded that you will struggle to know who is who . . . And, if you come early or stay late enough you will see me steal away a few minutes to listen to Barbara Streisand’s “Closer,” and connect with my mom and other family members who have passed . . .

“So on this silent night 
I call your name 
And suddenly all time and space disappears 
I see your face in firelight 
I hold you close in memory 
And even though you’re gone 
I know you’re here . . .”


What rituals and routines bring your Holiday season to life . . . What makes it epic?

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