When it comes to blogging, you may have heard the saying, “Content is the King.” Cliché as it may sound, it could not be truer. The quality of your blog content, or lack thereof, will ultimately determine your blogs success. High quality blog content not only draws targeted traffic and improves your site ranking, it also builds trust and credibility with your readers: both of which are key to building an online community, and a loyal following.
Providing quality blog content requires blog writing. Unfortunately, writing can be a daunting task, and many entrepreneurs shy away from it. They claim, “I am not a writer,” but the truth is, if you can talk, you can write . . . AND you can write a blog. When writing, you simply get more time to consider how you are going to say the thing you want to say . . . and you get to edit and polish it . . . which can make you sound waaaaay more articulate.
Ok, so there is “one” more thing: blog writing does require time, effort, creativity, and commitment. No argument! But if you are going to have an online presence, with a quality blog, you are going to have “pony up,” take up the “pen,” and write the damn thang! The good news is, there is a deeper truth, even to that: Like with anything else, blog writing does get easier with practice. The following tips can help simplify the process and get you on your writing and blogging way.
1. Invest some time learning about the subject. (This step is unavoidable. So “pony up” and pay your research dues).
- Grab a journal or a notebook.
- Go to Google, and see what others have written on the subject.
- Jot down things that jump out at you. If you see something that inspires you, directly, and it is well written, quote the author and give them credit. Then, elaborate on it or share your “spin.”
- Notice how other authors have organized their piece.
- Look for their main points.
- Take note of how they support their position.
- Get inspired and let your creative juices flow.
2. Know your objective before you start writing. After you have done your research, and organized your notes, decide what you want to accomplish in your post. Note: Make sure you give your reader valuable content.
3. Start writing . . . your first draft.
4. KISS – Keep it short and simple! Short and simple blog posts benefit both the reader and the writer. Shorter posts are easier to write. L ikewise, they are also easier to read and remember. If your subject is more involved, break it down into multiple short pieces. Your reader will thank you, and their comprehension and retention will increase.
5. Edit as needed so the piece makes sense.
6. Send it to a friend to make sure someone outside of your head can understand it, make any necessary changes.
7. Post it!
The goal, when writing blog posts is not perfection. It is: good enough! If you have given your reader ample value, and the blog post makes sense, let it go. Fortunately, the blogging grammar gods are more forgiving than your college professors. The information—the valuable content that makes up the body of your blog–is what your readers seek, not perfect grammar or style.
Soooooooo, what are you waiting for . . . get researching . . . GET BLOGGING . . . GET POSTING!